Our story

Driven by a passion for delivering high-quality
person-centred care

Choice Care

High-quality home care services

Choice Care was founded in 1999 by husband and wife, Andrew and Fiona Key. With more than 25 years’ experience in the health and social care sector, Andrew and Fiona combined their background in nursing with a passion for delivering high-quality home care services in Blackburn that bridge the gap between traditional home care and nursing.

In 2022, Scarlett Cabrini took over as Group Managing Director. Her experience working for high-profile healthcare players have given her the skills and insight to take Choice Care into the future.

Whether it’s working directly with private clients and their families or in partnership with social services, Clinical Commissioning Groups, solicitors and health professionals, we strive to provide the best possible care and support for some of the most vulnerable people in our community, tailoring our care services to meet their unique needs.

We work closely with organisations such as East Lancashire Hospice, the Stroke Association, Dementia UK, Parkinson’s UK and the MS Society to share resources and make sure our staff are up to date on the latest skills and training. Our team of dedicated carers are all vetted and trained to gain the qualifications they need to help them carve out a long-term career in care.

We recruit from Blackburn and the local areas and pride ourselves on being an equal opportunities employer. We provide induction training to our staff and carers must reach the required level of knowledge in each subject area. They must also complete a number of shifts with a supervisor to make sure they’re competent at following care plans and delivering the required level of care. New recruits will also be working on achieving their diploma/NVQ qualification in care, which takes between 6 and 9 months to complete.

“Our job is to make you or your loved one’s life easier, whether that’s keeping the house clean, getting shopping in, collecting prescriptions or accompanying you on health appointments or days out. Just let us know which tasks we can take care of, while you enjoy spending quality time together as a family.”

Scarlett Cabrini - Managing Director

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Choice Care Outstanding Contribution Logo

Awards

We believe in doing things better, and we’ve won a number of awards in recognition of our efforts to improve the way care is delivered across the care industry. As well as winning the Investors in People award, we gained the NHS End of Life Accreditation with East Lancashire Hospice and we helped transform the way medications are administered in the community.

Also, one of our carers, Minnie Patel, won Carer of the Year in 2017, and our Founder, Andrew Key, also won an award for his Outstanding Contribution to Social Care.

We’re proud of our achievements in the social care industry, but our greatest success is and always will be the level of care we provide to the communities we serve.

Partnerships & training

We work closely with organisations such as East Lancashire Hospice, the Stroke Association, Dementia UK, Parkinson’s UK and the MS Society to share resources and make sure our staff are up to date on the latest skills and training.

Our team of dedicated carers are all vetted and trained to gain the qualifications they need to help them carve out a long-term career in care.

Highly trained carers

We recruit from Blackburn and the local areas and pride ourselves on being an equal opportunities employer. We provide induction training to our staff and carers must reach the required level of knowledge in each subject area.

They must also complete a number of shifts with a supervisor to make sure they’re competent at following care plans and delivering the required level of care.

New recruits will also be working on achieving their diploma/NVQ qualification in care, which takes between 6 and 9 months to complete.

MEET THE TEAM

Scarlett Cabrini
Group Managing Director

Scarlett Cabrini has twenty-plus years' experience in health and social care across both the NHS and private sector, and joined us from a well-renowned franchised homecare company.

She's worked for high-profile healthcare players where she developed policies and procedures, structures for growth and resilience, and took new products and services to market.

With her experience, MBA and MCIPD, and good working knowledge of the CQC, Scarlett will be leading Choice Care into the future; developing and mentoring both the business and its employees.

Scarlett likes to drink fine wine and good coffee in her downtime and is most often found with her head in a book or watching epic films.

Alisha Finn  Care Manager

Alisha has worked at Choice Care for 8 years. When she first joined, she was working part time as a walker in her local area.

Over the years Alisha has gained her level 2 and level 3 qualifications in Health and Social Care and is currently doing her level 5 Diploma.

Alisha has progressed throughout the company, firstly becoming the medication trainer, then onto becoming a supervisor. After 3 years in the role of supervisor Alisha was promoted to care co-ordinator, then to deputy manager and now Alisha is the Care Manager at Choice Care.

Alisha loves to spend time with her family as she has two children and enjoys writing poetry and watching true crime documentaries. Alisha’s favourite phrase in the office is “Teamwork makes the dream work.”

Sanya Grimshaw Care Services Team Leader

Sanya has worked at Choice Care for 7 years, she spent 5 years working in the community while completing her health and social care diplomas.

Sanya went onto win carer of the year in 2019 and following this recognition she was promoted to care coordinator.

After spending 2 years in the care coordinator role Sanya was again promoted to her current position of Care Services Team Leader at Choice care.

Sanya is a proud mum of two, and loves spending weekends away with them at the family caravan.

In her spare time Sanya enjoys getting herself glammed up and gin tasting!

Zoe Taylor
 Admin

Zoe has worked within the health and social care industry for 14 plus years and has worked in a variety of settings. These settings include domiciliary care, Hospice care and Adults with learning disabilities.

Over the years Zoe has completed her level 2 and 3 in Health and social care and has also achieved the Six Steps End of Life training in her time with East Lancashire Hospice. After leaving the Hospice Zoe trained to level 3 in Swedish massage and lots of additional courses with that.

Zoe is now working as Admin within the team of Choice Care and enjoys every day being different. Along side her Admin role Zoe is now completing her train the trainer course where she will proceed to have a significant role in the training of both new and current

In her spare time Zoe loves spending time with family and her two dogs. Zoe also loves to read a good book.

Joanne Cannon
 Field Care Supervisor

Joanne had a photographic passion in her younger years, and achieved up to a Foundation Degree in Photographic Media, and it wasn’t until she decided on a complete change of career more suited to her personality which steered her onto the Health and Social Care Pathway in September 2016 when she first became a Support Worker for a company based in Burnley.

She initially joined the Choice Care team in January 2019 as a “Freedom Buddy Care Professional” supporting our clients to and from their desired destinations with our modified vehicle as well as completing her Level 3 Diploma in Adult Care. By summer 2020 Joanne was promoted to Field Care Supervisor and is now in the process of completing her Level 4 Diploma in Adult Care.

Joanne very much enjoys helping others; she takes a great sense of pride and happiness from watching people growing and becoming the best versions of themselves.

In Joanne’s spare time she enjoys spending time with her family, going on long walks with her beloved dog Buddy, socialising with her friends and especially playing netball in the local community netball leagues.

Kirsty McLean Recruitment and Development Manager

Kirsty has worked in Health and Social Care for 20+ years.

Kirsty started working as a Care worker in Domiciliary then went into supported living and residential with Adults in various areas:- Dementia, Brain Injury, Drug and Alcohol, End Of Life, Learning Disabilities and Complex needs.

Kirsty's teaching career commenced Children with special needs, specialising with Visual and Hearing Impairments along with Learning Disabilities. She also taught children with Emotional and Behavioural disabilities.

Kirsty has PTTLs, Train the Trainer, Cava (this enables me to access NVQ’s), NVQ Level 3 in Health and Social Care along with the L5 Leadership and Management.

Kirsty enjoys recruiting new staff and seeing them progress through the training and then out on their own.

In her spare time Kirsty enjoys Reading, Travelling, Gardening, Designing and making Cards and Gifts.